Vinod Kumar
Breast Cancer is a result of multiple factors which include environmental and lifestyle changes. In most cases, it is due to anomalies that arise out of the aging process, while in 5-10% of the cases, it is genetically inherited.
Early detection is the best protection against breast cancer. Regular self-examination and mammography at regular intervals have proven to be most effective in early diagnosis and in achieving better results in treatment and cure. Apollo Hospitals has been a pioneer in introducing comprehensive screening protocols for the early detection of breast cancer.
The Apollo Cancer Centres (ACC), ranked among the world’s best cancer hospitals, launches – ArtCan, a unique initiative which uses art as a medium to spread awareness on Breast Cancer. Apollo Cancer Centres joined hands with mural artists and survivors to curate art that educates and empowers every woman about the importance of regular self-breast examination.
Through ancient
Kerala Mural Arts, 8 steps of self-breast examination bring attention to the
issue of breast cancer. Each frame reflects the story of a woman who discovered
this condition while performing a self-breast examination, acted on time and
defeated cancer. These eight steps have also been depicted in a book format
called ‘Chitra Sutra’.
The Mural Arts were
unveiled today at Apollo Hospitals, Navi Mumbai. This unique initiative was
inaugurated by Mr Santosh Marathe, Regional CEO
Western Region at Apollo Hospitals Enterprise Ltd in presence of Chief Guest for
the event - Dr Anil D’cruz, Director Oncology, Dr. Sandip Bipte, Senior Consultant - Oncoplastic Breast Surgery, the eminent artists Athira KB and Vishnusreedhar
KA, breast cancer experts, and winners.
Sharing his
thoughts at the launch of ArtCan campaign, Mr Santosh Marathe, Regional CEO
Western Region at Apollo Hospitals Enterprise Ltd, said. “Breast cancer is the most diagnosed cancer
globally and accounts for 25% of all cancer cases in women. So, early detection
is the key to better outcomes. In keeping with our vision of being at the
forefront of cancer research, we have launched the 'ArtCan' breast cancer
awareness campaign. We believe the ancient Kerala mural art is a unique medium
to create awareness about breast cancer and the importance of self-breast
examination (SBE). It’s a popular belief that life imitates art and hence, art
has the power to transcend languages and cultural barriers. Our initiative,
ArtCan, will create a silent conversation and leave a deep impression on the
audience.”
Speaking on the occasion, Dr. Sandip Bipte, Senior Consultant -
Oncoplastic Breast Surgery, said, “In 2022,
over 20 lakh cases of breast cancer have been witnessed so far. Apollo Cancer Centres
has been a leader in oncology and has treated multiple complex cancer cases.
Understanding and getting tested for cancer at the right time can make a
difference in saving a life. This initiative will convey our message to the
masses to be cautious of breast cancer and understand the symptoms to get
tested at an early stage.”
#WinningOverCancer
About
Apollo Cancer Centres – apollocancercentres.com
THE CANCER CARE LEGACY: BREATHING HOPE INTO
LIVES FOR OVER 28 YEARS
Cancer care today means 360-degree comprehensive
care, which requires commitment, expertise and an indomitable spirit from the
cancer specialists
Apollo Cancer Centres- are present across 14
cities and has 1000 dedicated beds, and over 240 oncologists to oversee the delivery
of high-end precision Oncology Therapy. Our oncologists deliver world-class
cancer care following an organ-based practice under competent Cancer Management
Teams. This helps us in delivering exemplary treatment to the patient in an
environment which has consistently delivered an international standard of
clinical outcomes.
Today people from 147 countries come to India
for cancer treatment at Apollo Cancer Centres. With the first & only Pencil
Beam Proton Therapy Centre in South Asia & Middle East, Apollo Cancer
Centres has all that is needed to strengthen the battle against cancer.
For
media queries, please contact MSL
Vinita Darade | Vinita.darade@mslgroup.com | 8655719118
Sunil Mahadik | sunil.mahadik@mslgroup.com | 9930308524
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